March for Giants campaign raises awareness of the poaching crisis around the globe


Conservation campaigners, celebrities, sports stars and over 2,500 members of public have supported #MarchforGiants, our initiative to raise awareness of the crisis facing African elephants.

The world’s first ever campaign to link international advertising screens saw more than 2,500 digital elephants created by individuals and brands, each one adding their voice to the call for urgent action to protect elephants.

The #MarchforGiants started their trek across the big screens in Hong Kong on 23 March, before reaching New York that evening, and then arriving in London on 24 March, reaching Birmingham the next day (March 25) and concluding the March  in Manchester on 26 March.

Stars including Elizabeth Hurley, Ricky Gervais, Nicky Hilton, Anna Friel, Joanna Lumley and rugby player Will Greenwood have joined those signing up to raise awareness. The campaign was also backed by leading brands including National Express, Givergy, Maclaren, FIRSTavenue, Chantecaille, The Delta Group, EAST, Made by Riley, The Leopardess Foundation, BCD Travel and popular children’s book character Elmer the Elephant (Andersen Press). Thank you all so much for your support!

The UK launch on 24 March was made particularly special by the presence of Oona the elephant, a life-size puppet operated by four people which stars in the theatre production of Michael Morpurgo’s Running Wild .

The campaign was created by London-based creative agency 18 Feet & Rising, and brought to life by Popped, Free Folk and The four-day virtual parade takes place on giant screens operated by Ocean Outdoor and The Alliance, an international network of digital out of home screens. A GIANT thank you to all those who have worked so hard to make this happen. There is still much work to be done, but together we have marched to fight for a better future for elephants.