TELLING THE STORY
Our global communications and campaigning aims to bring stories of the threats facing elephants and their landscapes to as many people as possible. We partner with African conservation journalists, international advertising conglomerates, computer games developers, and world-famous individuals, all with the aim of spreading the message as wide as possible.
WHERE DO WE DO THIS?
We understand that we can bring millions of critically-important new supporters to our cause if we explain our work and why we do it more comprehensively in the countries where we work. In Africa, ‘conservation’ is often misunderstood, opening the door to confusion and opposition. With the Giants Club African Conservation Journalism Fellowships, we mentor specialist reporters working for Africa’s leading media outlets, to widen and deepen coverage about this key issue.
MARCH FOR GIANTS
March for Giants is a global campaign marching a virtual herd of elephants across digital billboards in iconic locations like Times Square in New York City, and on social media platforms, to raise awareness of threats to elephants and to fund our work. Celebrities, corporations, foundations and individuals design their own sponsored elephant to join the herd alongside thousands of others.
We helped Internet of Elephants to launch their smartphone app called Safari Central, which brings virtual versions of real animals to life using Augmented Reality (AR). Using our collar data, they created a virtual version of an elephant we monitor called Mweturia. The first AR Wildlife Photographer of the Year competition raised money for us but also reached new audiences: more than two billion people play online or computer games
STAMPEDE OF SOUND
Chic ft. Nile Rodgers headlined this eclectic, intimate, and exclusive gathering of live music acts at the Brooklyn Bowl in New York in November. As well as raising funds, this pioneering event firmly introduced Space for Giants to new supporters and media in the United States, and raised the profile of our approach of demonstrating conservation value as well as protecting elephants.